About Us

ABOUT 94x50

The game has dimensions. The culture has no boundaries.

94x50 was born from the dimensions of the basketball court—94 feet long. 50 feet wide. Four lines that have shaped generations, created legends, built communities, and connected people around the world.

But basketball has never existed only between those lines.

It lives on blacktops and hardwood. In packed arenas and empty gyms. In early mornings, late nights, road trips, locker rooms, barbershops, tunnels, classrooms, neighborhoods, and everywhere the game takes us.

94x50 was created for the people who live that culture.

The players. The coaches. The fans. The dreamers. The ones still grinding. The ones who never stopped loving the game.

We create premium apparel and experiences inspired by basketball—not simply as a sport, but as a lifestyle, an art form, and a universal language.

Every piece has a purpose.
Every detail has a connection to the game.
Every collection tells a story.

Because whether you play it, coach it, study it, watch it, or simply love it—when basketball becomes part of who you are, you carry the court with you everywhere.

One Ball. One Court. Universal Language.

94x50. The Art of Basketball.

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